Branding and Media Resources

Branding and Media Resources

Sections:


Media Resources

The Coastal and Marine Sciences Institute partners with UC Davis' News and Media Relations Team to deliver communications about the innovative research and education happening within the Institute.

Brand Principles

CMSI’s brand principles embody the voice, values, and expression of the brand, and set forth how we interact with our audiences.

  • We Innovate

We break new ground in support of a sustainable future for marine and coastal ecosystems and the communities that rely on them. We are motivated by challenges and driven to dive deeper than the ordinary and the expected.

  • We Engage

We thrive on connecting with partners, stakeholders, and our communities. We intermix big, bold ideas, complex concepts, and defining details in order to communicate science in a way that is accessible to everyone.

  • We Collaborate

We parallel the interconnected nature of the ecosystems we study in the interconnected relationships and resources that we foster. We welcome a diversity of disciplines, ideas, backgrounds, and voices to the table.

  • We Connect

We are a community of discoverers, educators and learners. We forge connections between our diverse physical locations through our shared passion for discovery, vision of global leadership in marine sciences and dedication to educating and inspiring the next generation of leaders.


Color Palette

Primary Colors

A swatch of deep navy blue color

Digital Aggie Blue:
HTML: #022851
RGB: 2/40/81
hsla(211, 95%, 16%, 1)

A swatch of saturated deep blue

Print Aggie Blue:
PMS Custom color in development
CMYK: 100/56/0/34

A swatch of vivid golden yellow

Digital Aggie Gold:
HTML: #FFBF00
RGB: 255/191/0
hsla(45, 100%, 50%, 1)

A swatch of muted golden yellow

Print Aggie Gold:
PMS 110 C
CMYK: 0/19/100/15

Secondary Colors

A swatch of dark, slightly green toned blue

Bodega:
HTML: #003A5D
RGB: 0/58/93
hsla(203, 100%, 18%, 1)

A swatch of bright, vivid blue-green

Arboretum:
HTML: #00C4B3
RGB: 0/196/179
hsla(175, 100%, 38%, 1)

A swatch of saturated cool toned blue

Putah Creek:
HTML: #008EAA
RGB: 0/142/170
hsla(190, 100%, 33%, 1)

A swatch of vivid bright orange

Poppy:
HTML: #C6007E
RGB: 198/0/126
hsla(322, 100%, 39%, 1)

A swatch of bright, vivid blue

Rec Pool Blue:
HTML: #6FCFEB
RGB: 111/207/235
hsla(194, 76%, 68%, 1)

A swatch of muted yellow

Medium Yellow:
HTML: #FFD966
RGB: 255/217/102
hsla(45, 100%, 50%, 1)

A swatch of muted pale blue

Light Blue:
HTML: #B3C1D1
RGB: 179/193/209
hsla(212, 25%, 76%, 1)

A swatch of pale yellow

Light Yellow:
HTML: #FFE599
RGB: 255/229/153
hsla(45, 100%, 50%, 1)

Colors and accessibility

Please refer to the Accessible Color Combinations Guide for guidance on selecting text and background color combinations.


Typography

Our primary font is Proxima Nova, in alignment with the UC Davis Brand Guidelines, with accent fonts used to provide creative support and visual contrast. Our accent fonts are Ryman Eco, Freight Text, Rift, and Open Sans.

Proxima Nova AaBbCc

UC Davis faculty and staff can obtain Proxima Nova at the UC Davis software site. Log in, click “Office and Productivity” on the left-hand menu, and follow the download and installation instructions. Choose the standard set, not condensed, for most purposes.


Editorial Style

Always spell out Coastal and Marine Sciences Institute and/or Bodega Marine Laboratory on the first reference in documents. The acronyms CMSI or BML may be used on the second and following references.

Where space and character count limits allow, please use "Coastal and Marine Sciences Institute Bodega Marine Laboratory" or "Bodega Marine Laboratory" when referring to BML. "Bodega Marine Lab" should only be used when character count or space limitations prevent the word "Laboratory" from being fully spelled out.

For the full UC Davis Editorial Style Guide, please visit this page.


This section covers uses and variations of the CMSI logo and the BML Icon. If you are looking for files of the UC Davis Wordmark or Seal and information about how to use them, please follow these links: UC Davis Wordmark, UC Davis Seal.

CMSI Logo

 

A circular logo with mountains and ocean and next to it text that reads "UC Davis Coastal and Marine Sciences Institute"

Our full-color logo should only be used against white or light backgrounds that offer enough contrast to maintain legibility. If used against a photographic background, the full-color logo should only be used against black and white or very light-colored photographic backgrounds. For color photographic backgrounds, a monochrome or reverse color logo should be used.

In print, CMYK or PMS shades of Aggie Blue and Aggie Gold should be substituted for the blue and gold tones.

Print Logo

 

A circular logo with mountains and ocean and next to it text that reads "UC Davis Coastal and Marine Sciences Institute"

CMSI Color Logo for Print

The CMYK version of our logo should only be used on printed materials. For digital materials, the web version of the logo (above) should be used.

Layout Variations

 

Three logos, the first is just the circular CMSI icon, the next two have a circular logo with mountains and ocean and next to it text that reads "UC Davis Coastal and Marine Sciences Institute"

Icon Only

Should only be used where the brand is already established.

One Line Logo

Can be used where horizontal space allows for it.

Centered Two Line Logo

Can be used where formatting does not permit the use of other logo formats.

Color Variations

 

Three logos in different shades, each of them show a circular logo with mountains and ocean and next to it text that reads "UC Davis Coastal and Marine Sciences Institute"

Reverse Color Logo

The reverse color logo should be used against dark backgrounds where the full-color logo does not provide adequate contrast.

Monochrome Logos

The monochrome logos can be used against light and dark solid backgrounds, color photographic backgrounds, or in black and white printing. These should only be used when color logos are not an option.

BML Icons

 

Two circular icons in different colors. Both show an artistic anemone shape and read "UC Davis Coastal and Marine Sciences Institute Bodega Marine Laboratory" around the edges.

Full Color Icon

The BML full-color icon should only be used against backgrounds that offer enough contrast to maintain legibility.

Full Color Alternate Icon

Can be used against dark backgrounds where the full-color icon does not provide adequate contrast.

Combined Logos

 

Two side by side logos that read "UC Davis Coastal and Marine Sciences Institute Bodega Marine Laboratory"

Combined logos can be used as an alternative to the standard CMSI logo.

Exclusion Zone

An exclusion zone of at least half the height of the logo or icon should be left blank around all sides of logos or icons.

Minimum Size

The rectangular two-line logo should always be displayed at a minimum of 1” along the longest edge in print or 96 px in digital. The round icons should always be displayed at a minimum of .75” in print or 72 px in digital.

Misuse

To keep our visual representation consistent, it’s important that the color, composition, and styling of the logos and icons be used only in ways outlined by this document. The following are examples of ways in which logos and icons should not be used.

A variety of logos with a red X across them, indicating that they should not be used

Don’t use old versions of the CMSI logo.

Don’t use old versions of the BML icon.

Don’t use the wordmark without the logo

Don’t use unapproved colors or color combos

Download Logos

Logos and Icons are available for download below. If you need alternate options or formats, please reach out to cmsi@ucdavis.edu.

 


Powerpoint and Google Slides Templates

 

The Coastal and Marine Sciences Institute and Bodega Marine Laboratory have pre-designed presentation templates available for use. There are currently two CMSI Powerpoint templates and one BML template, plus a CMSI Google Slides template. Each includes several title and content slide options. A few sample slides are pictured below, along with links to download or use the templates.

CMSI Powerpoint Template 1

Four pages of a Powerpoint Template, showing different page layouts with photos and illustrations

CMSI Powerpoint Template 2

Four pages of a Powerpoint Template, showing different page layouts with photos and illustrations

Bodega Marine Laboratory Template

Four pages of a Powerpoint Template, showing different page layouts with photos and illustrations

 

Powerpoint Templates

 

CMSI Google Slides Template

 

Four pages of a Google Slides Template, showing different page layouts with photos and illustrations

 

To use the Google Slides template, follow the link below and select File -> Make a Copy -> Entire Presentation. This will create a new document from the template that you will be able to edit.

Google Slides Template


Zoom Backgrounds

 

Four different zoom background with different layouts, photos and illustrations

 

CMSI branded zoom backgrounds can be downloaded at the link below. If you have a special request for a background, let us know at cmsi@ucdavis.edu.

CMSI Zoom Backgrounds